Hyojoo is a Youtube phenomenon, an elegant and skilled longboard dancer from South Korea. Vogue Japan commissioned a fashion story for the magazine that featured her and was accompanied with a beautiful short film that I designed the titles for.
The typography is simple and elegant to complement the visual aesthetic. I was also keen to include a bolder colourful graphic style at the end, mirroring the drone's closing shot of the set design.
The typography is simple and elegant to complement the visual aesthetic. I was also keen to include a bolder colourful graphic style at the end, mirroring the drone's closing shot of the set design.
Client: Vogue Japan Director: Lacey Graphic Design: Myself
